Harry Phillips × Gymshark Signing

To mark Harry Phillips' signing with Gymshark, I travelled to Gymshark HQ to produce a cinematic announcement reel celebrating one of the biggest milestones in his career.

Working alongside Harry's team, the brief was to create a reel that stayed true to his fast-paced, authentic content style while elevating it with a more cinematic, high-production finish. Every shot was designed to feel natural to his audience while reflecting the premium look and feel associated with the Gymshark brand.

Despite the short turnaround, the project came together seamlessly, resulting in a launch film that blended creator-led storytelling with commercial-quality production.

This project is a great example of creating high-end branded content around a globally recognised company, while maintaining the authenticity that makes creator content so effective.